Job Description

Director, Lifecycle Management and Retention

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design —transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

The Director of Retention and Lifecycle Management drives customer acquisition, retention, loyalty, and revenue growth by overseeing the customer journey, managing email/SMS/app campaigns and developing automated, personalized strategies to maximize LTV. Expertise in multi-channel marketing across eCommerce, Retail and Subscription, with the ability to operate both strategically and tactically, is critical. 

Pura relies on its owned channels (email, SMS, mobile app) for sustainable growth and retention. Success requires both high-level segmentation and content strategy with detailed implementation plans. This role involves educating teams, creating campaign roadmaps, and collaborating cross-functionally for seamless customer experiences to achieve business objectives. They have a seat at the table with UX and product leaders focused on sharing segmentation learnings and CRM tool best practices.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

• Lifecycle Management Strategy
  • Develop and execute CRM campaigns with a primary focus on driving eCommerce revenue and improving conversion rates
  • Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, and reporting
  • Elevate the Lifecycle communications through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
  • Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
  • Analyze performance metrics and leverage business insights to identify trends and opportunities for optimizations and to drive engagement and efficiency
  • Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Retention Focus 
  • Strengthen subscriber retention by leveraging lifecycle communication strategies that nurture engagement and reduce churn
  • Design and optimize automated email, SMS, and in-app messaging flows to support key moments in the subscriber journey—onboarding, engagement, replenishment, milestone rewards, and win-back campaigns
  • Develop personalized, data-driven retention strategies, ensuring messaging aligns with subscriber behaviors, preferences, and engagement patterns
  • Implement proactive churn mitigation tactics by identifying early signals of disengagement and triggering targeted interventions (e.g., incentives, educational content, exclusive offers)
  • Enhance the subscription experience through strategic content—providing value beyond product replenishment, such as usage tips, scent pairings, seasonal recommendations, and loyalty perks
  • Continuously test, measure, and refine lifecycle touchpoints to maximize subscriber LTV, satisfaction, and retention rates
• Influencing and Cross-functional Partnership
  • Work closely with Growth/Retention Strategy, Paid Media, and Creative Services, you'll collaborate across internal teams to provide input and plan cohesive marketing campaigns
  • Help shape integrated marketing strategies that maximize results across all channels. 
• Performance Analysis & Continuous Improvement
  • A passion for results-driven data and a track record of being able to identify, develop, segment, execute and optimize Lifecycle campaigns. 
  • Ability to spot trends and connect the dots on what success may look like across product categories (Home/Car devices) and the Fragrance marketplace. 

Qualifications:

• Experience
  • 12+ years relevant experience in email/sms/app marketing with a strong background in DTC subscription programs is a plus
  • Excellent leadership and cross-department communication skills, with experience managing cross-functional teams
  • Experience working with creative designers and copywriters to develop best-in-class marketing campaigns
  • Ability to translate customer personas and segments into concrete & measurable journeys
• Skills
  • Strong analytical skills and ability to use data to develop insights, spot opportunities, and inform future campaigns
  • Highly detail orientated with exceptional organizational skills
  • Clear and confident verbal and written communication skills
  • Strong analytical skills with a data driven approach to determine strategy development by spotting opportunities to generate future campaigns
  • Comfort in fast-paced environment
  • Proficiency in tools such as Braze, Twilio/Segment, Recharge, Shopify is a plus
• Preferred Experience
  • Experience in beauty, home, or lifestyle categories
  • Knowledge of fragrance or smart home technology industries

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design , transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.  

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